SkipTheDishes needed avid hockey fans to order food before the game. So, we got famous right winger Mitch Marner and advertised a “new” kind of chicken wing - the “right wing.”
Skip wanted fans to get ready for the game with Skip. So, we took Marner’s pre-game ritual of taping his stick and showed fans they can do the same thing with their forks.
Most hockey fans actually just eat leftovers before the puck drops. Skip wanted consumers to bench the potluck and order food instead. So we invented the “puckluck” — only available through Skip’s app.