Every year, 3x more Canadians die from melanoma than drowning. That means the greatest threat at the beach isn’t the water, it’s the sun. So we teamed up with Melanoma Canada to put lifeguard towers where they’re needed most: in the water looking out over the beach.
Recognition: Adweek, Little Black Book, Strategy
Here’s the launch video.
As part of the campaign, we created a training video that we AirDropped on Canadian beaches to help beachgoers know how to stay sun safe.
